Inferno Erupts in White City: 100 Firefighters Tackle Blaze in Nine-Storey Building

A major fire has broken out in a nine-storey building in London's White City, with a massive response from the London Fire Brigade (LFB) involving around 100 firefighters and 15 fire engines. The blaze, which was reported just after 3 am on Saturday, September 6, 2025, has affected the upper floors of the building located on Wood Lane, Daily Dazzling Dawn understands.

Crews from multiple fire stations, including Hammersmith, North Kensington, Kensington, and Chiswick, were immediately dispatched to the scene upon receiving the first calls. The LFB has confirmed the deployment of two 32-metre turntable ladders, which are being used as water towers to douse the flames from above. This specialized equipment is crucial for tackling fires in high-rise structures, allowing firefighters to deliver a powerful water stream directly to the source of the fire from a safe distance.

Authorities have closed Wood Lane to all traffic and have urged the public to avoid the area to ensure the safety of emergency service personnel and to prevent congestion. The cause of the fire remains unknown at this early stage, and fire investigators are expected to begin their work once the blaze is under control.

While no official reports on casualties have been released, the swift and large-scale response suggests the incident is being treated with the highest level of urgency. The LFB's priority is to contain the fire and ensure the safe evacuation of any occupants, if necessary. Eyewitnesses have described thick plumes of smoke rising from the building, visible from a considerable distance.

The ongoing incident highlights the bravery and rapid response capabilities of the London Fire Brigade. Updates will be provided as more information becomes available from the emergency services on the ground.